Some things in life just aren’t up for debate.

Your business needing a strong online presence to stand out is one of them - and to earn a strong online presence, you need great content. It’s what powers your website, your social media, and your emails, and it’s how you connect with people.

But what exactly is “great content?” It’s the kind of content that helps your target audience. It solves their problems, answers their questions, and entertains them.

When you consistently create this kind of content, amazing things happen. For instance, more people find your business through search engines and social media. It builds trust and helps you become a leader in your field.

Creating all this great content might seem impossible. But with a simple tool called a content calendar, it gets a whole lot easier. A content calendar is your blueprint for success. It helps you plan what you’ll create and when you’ll share it.

Let’s get moving!

What Is a Content Calendar?

A content calendar is your roadmap for all things content. It’s where you schedule blog posts, social updates, videos, and more-keeping your whole team aligned and your strategy on track.

Why bother with a content calendar? Here are the core reasons:

Consistency Counts: A content calendar keeps your posting regular. The more often you show up, the better your results.
Productivity Boost: No more staring at a blank page. A calendar sparks ideas and streamlines your creation process.
Stronger Teamwork: With a shared schedule, everyone knows what’s next. You avoid missed deadlines and last-minute scrambles.
But that’s not all. A content calendar does more than keep you organized. It helps you focus your content on your business goals. First, let’s walk through how to build your own content calendar.

How to Build a Content Calendar

A content calendar turns good intentions into action. It helps you take those creative ideas and turn them into content that helps your business shine. Here’s how to get started:

Step 1: Create Your Template

At its core, a content calendar is a table or spreadsheet. Include these must-have columns:

• Date: When your content will be published.

• Content Type: Is it a blog, video, or social post?

• Title/Topic: A brief description of your content.

• Status: Is it an idea, in progress, or ready to publish?

Customize your calendar as needed. Here are some popular tools:

• Google Sheets: Free, simple, and great for individuals or small teams.

• Trello: Visual and flexible, perfect for teams who like a board view.

• Asana: Feature-rich, ideal for complex projects and larger teams.

These tools make collaboration easy, especially if you’re working with others.

Step 2: Plan and Research Your Content

Don’t start creating without a plan. The best content starts with knowing your target audience.

• Talk to Your Team: Sales and support teams hear customer questions daily.

• Do Some Research: Check out forums or social groups where your audience hangs out. See what questions they’re asking.

Once you know your audience, do some basic keyword research. Think about what your audience would search for if they needed your content.

Step 3: Assign Tasks and Get Creating

Content creation is often a team effort. Use your calendar to assign tasks in Trello or Asana, so everyone knows what’s on their plate.

Start writing, filming, or designing. Don’t get stuck on perfection-getting your content out there is better than waiting for it to be flawless.

Step 4: Schedule, Publish, and Analyze

For things like social posts, schedule them ahead of time to hit peak engagement times. Most platforms let you do this right in the app.

Scheduling helps when:

• Your team is in different time zones.

• You want to align content with holidays or events.

• You need to stay consistent during busy periods.

Finally, review your results regularly. Which pieces perform best? Which don’t? Use these insights to refine your content and make it even more effective in the future.

What Are Some Content Ideas To Fill Your Calendar?

Your content calendar is incredibly flexible. Here are a few content formats that work really well:

• Blog Posts: These are articles on your website. They’re perfect for sharing in-depth info, tutorials, or answering common questions.

• Videos: Great for grabbing attention on YouTube or social media. Videos can be how-tos, demos, or quick, fun clips to explain a topic.

• Podcasts: Ideal for people on the go. Share interviews, deep dives into topics, or tell stories related to your business.

• Infographics: Visuals make information easy to digest. Use them to break down data or processes into simple graphics.

Don’t stick to just one format. Mixing things up keeps your audience engaged and helps you reach more people. This kind of flexibility is a key part of achieving true Founder Freedom.

You can also repurpose your content for bigger impact. Here’s how:

• Turn a blog post into a video script.

• Use highlights from a podcast as social media posts.

• Create a webinar based on your most popular content.

There are endless ways to create great content. Imagine the results when you consistently share content your audience loves. Ready to level up your content strategy?

What Is the Content Funnel?

Think of a funnel: it’s wide at the top and narrows toward the bottom. Your content funnel works the same way.

There are three main stages:

• Awareness: Where people find out about you for the first time.

• Consideration: They’re interested and want to learn more.

• Decision: They’re ready to act-buying your product, signing up, etc.

Your content calendar helps you plan content for every stage of the funnel. Blog posts and social media are perfect for awareness. Webinars and case studies are great for consideration. This means more people move through the funnel and become customers.

A plan ensures you’re creating the right content at the right time. That’s essential for hitting your business goals and unlocking true Founder Freedom.

Grow With Us

Ready to level up your content marketing? Want to see your organic traffic soar, conversion rates climb, and become known as a thought leader in your industry? We’ve got you covered.

Sign up and get exclusive content strategy tips, SEO insights, and actionable marketing strategies delivered right to your inbox. The House of Founders newsletter is your free ticket to creating stronger, more engaging content across all your social media platforms.

The House of Founders Program is your complete digital marketing kit. Inside, you’ll discover how to build your custom content calendar, brainstorm high-quality content ideas across multiple formats (blog posts, videos, podcasts), and optimize your strategy for maximum impact.