My LinkedIn audience is my most valuable asset.

It’s the hub where my entire brand thrives and has been a massive catalyst for growth. In 2024 alone, I gained over 1000+ followers and generated $50k/month directly from the platform.

But here’s the best part: LinkedIn allows anyone—yes, regular people—to build an audience quickly and start monetizing their skills.

Every day, I see creators with small followings pulling in thousands of dollars a month.

If you’re serious about building your personal brand in 2023, you need to be on LinkedIn. And I’m here to show you exactly how to crush it.

In today’s newsletter, I’ll walk you through 7 Steps for Dominating LinkedIn. Follow these steps, and let’s get your audience growing ASAP.

#1 - Optimize Your LinkedIn Profile

Your LinkedIn profile is your digital storefront—it’s the first impression that draws people in.

Just like a well-designed storefront attracts customers, an optimized profile invites connections and opportunities.

Here’s how to make every section count:

• Headline: Use this space strategically to highlight your expertise and what you bring to the table. Think of it as your elevator pitch in one line.

• About Section: This is your story. Hook visitors with the first 2–3 lines, showcasing who you are, what you care about, and how you add value. Use keywords relevant to your niche to improve visibility.

• Banner Image: Treat this like a billboard for your brand. Include a clear call-to-action (CTA), whether it’s promoting a project, directing people to your website, or highlighting your achievements. Make it visually engaging and aligned with your professional identity.

• Location Tag: Think outside the box—turn this into a CTA. Use it to link to a project, event, or resource that drives traffic where you want it.

Every detail of your profile should tell a cohesive story about who you are and why people should connect with you. Optimize it, and let it work as a magnet for opportunities!

#2 - Crafting Compelling Content

LinkedIn, at its core, is a content platform.

Your growth hinges on your ability to consistently produce high-quality, engaging content.

To come up with content ideas, start by looking back at your most popular tweets over the past year.

This is a great starting place for developing new content you know your audience will enjoy.

Next, take some time to reflect on your own life over the past couple of years.

Ask yourself these questions:

• What do people always ask for my help with?

• What were my most powerful experiences?

• What skills did I pick up at work?

• What lessons did I learn?

• What did I love reading about?

This will give you plenty of content ideas.

But coming up with the ideas is just part of the process...

The most powerful aspect of writing compelling content is storytelling.

People connect with stories on an emotional level, making them more engaged and receptive to your message.

Try and tie your content back to a relatable story whenever possible. It could be a personal experience, an anecdote, or a success story.

The key is to make it authentic and engaging.

For content remixing, use a tool like ChatGPT to generate fresh content ideas based on your input. It's like having a digital brainstorming buddy at your disposal.

Remember, consistency is key on LinkedIn.

Regularly posting high-quality content keeps you at the forefront of your followers' minds and feeds.

That's where scheduling tools like Hypefury come in handy.

They allow you to batch-produce content and schedule it for automatic posting, freeing up your time for other growth activities.

#3 - Harness the Power of Threads

Over the past six months, I've consistently posted four threads per week.

The result?

Each thread garners around 3k likes and 900k tweet views, translating into as many as 200 newsletter conversions.

This seemingly simple system has the potential to supercharge your follower growth.

Here are a few thread-writing tips to consider...

First, include numbers in your headline. It gives a snapshot of the tangible value followers can expect, and everyone loves value they can measure.

Second, showcase credibility - perhaps by mentioning any relevant qualifications, experiences, or past successes.

Lastly, pack your thread with actionable tips.

The internet is full of fluff, stand out by offering followers advice they can apply immediately.

I use Hypefury to write and post my threads.

#4 - Building Relationships

One common misconception about LinkedIn growth is that it is solely about broadcasting your content.

LinkedIn is a two-way street.

Building relationships and engaging with others are equally, if not more, important.

Engaging with others' content doesn't just show goodwill; it also amplifies your visibility.

Comment on posts that resonate with you, retweet insightful content, and don't hesitate to initiate conversations.

These actions put you on the radar of other users, increasing the likelihood of gaining new followers.

Also, never underestimate the power of direct messages (DMs).

They provide an intimate channel for deeper conversations, relationship-building, and networking opportunities.

After taking a couple weeks to regularly comment on someone's tweets, send them a DM.

Offer value, compliment their work, or share insights to kickstart the conversation.

But remember, authenticity is key - people can smell a sales pitch a mile away.

Hypefury’s DM feature is awesome for automating DMs, particularly for new followers.

Welcome messages, for example, can be personalized and automated to immediately establish rapport with your new audience.

#5 - Own Your Audience

Your audience on LinkedIn, or any social media platform for that matter, is a rented one.

You're at the mercy of algorithms, platform policies, and shifting user preferences.

To mitigate this risk, make it a top priority to convert this rented audience into an owned one, and then into a monetized audience.

How?

By building an email list.

Emails give you direct access to your audience, allowing you to nurture relationships, provide value, and promote your products or services on your own terms.

The first step is to capture email addresses.

A tool like Hypefury's auto-plug can do this by automatically including your newsletter link whenever a tweet goes viral.

You can also give away free resources, host trainings or brainstorm other ideas to get people to join your list.

Remember, the goal is to guide your audience to your "owned" platforms as swiftly and smoothly as possible.

#6 - Leverage X and Instagram

While it’s good to start out by focusing on just one or two platforms, ultimately you don't want to put all your eggs in one basket.

Diversifying your social media presence not only widens your reach but also safeguards you against potential pitfalls on a single platform.

X and Instagram, for instance, offer unique opportunities for content repurposing and audience growth.

You can repurpose your viral LinkedIn Posts into X posts/threads to engage your professional network and grow your audience.

Instagram, on the other hand, is highly visual and dynamic, making it a perfect platform for transforming your threads into compelling carousels.

Each slide can be a post, telling a story as users swipe through.

To streamline cross-platform posting, Hypefury can crosspost to X and Instagram with a single click.

#7 - Review Your Data

Peter Sondergaard once said, "Information is the oil of the 21st century, and analytics is the combustion engine."

Tracking and interpreting the right metrics can help you fine-tune your LinkedIn growth strategy.

Start with posts and reposts.

These are indicators of the resonance and shareability of your content.

The more your content is shared, the wider your reach.

Next, monitor the likes-to-replies ratio.

A high ratio can indicate that your content is likable but doesn't necessarily spark engagement or conversation.

You want to aim for a healthy balance between the two.

Finally, keep an eye on the engagement rate.

This metric measures the level of interaction with your content relative to your follower count.

It provides a more nuanced understanding of your performance, as it takes the size of your audience into account.

As you get an idea of what's working well, double down and do more of it.

There you have it—my system for dominating LinkedIn.

I hope you found it valuable. Now it’s time to take action. Spend some time this week implementing the strategies I’ve shared, and then connect with me on LinkedIn to share your progress (tag me in a post or send me a DM!).

Before I go, one last thing…

In my upcoming workshop, I’ll be diving deeper into audience-building and monetization strategies—specifically tailored for LinkedIn.

If you’re serious about growing a powerful personal brand and turning your audience into revenue, this is a must-attend event.

👉 Click Here to Register

Let’s crush it together 🥇
— Aaron

P.S. Whenever you're ready, there are 4 ways I can help you:

#1: Ready to grow your personal brand to $1 million or more? Let's chat. >>> Click here to apply for your call with me

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