Do This To Hit $100k Per Month

Why People Think Business Is Hard (And Why It’s Not)

Most people think running a business is tough because they’ve been tricked by something called "artificial complexity."

What’s that? It’s when people make things sound harder than they are—just to sell you their stuff.

You’ve seen it before:

• “You NEED my 21-step LinkedIn lead generation hack!”

• “Without this SECRET YouTube tool, you’ll never succeed!”

These fake gurus make things complicated for two reasons:

1. They don’t actually know what they’re talking about.

2. They want to sell you overpriced tactics.

But here’s the truth: making money online is super simple.

Every person earning $100K+ per month online follows the same 3-step system:

1. Get Attention

2. Hold Attention

3. Monetize Attention

The only reason you haven’t done this yet is because you’ve been overloaded with unnecessary noise. But it’s not hard—it’s straightforward.

Let me show you how to use this 3-step Content Blueprint to hit $100K a month online.

This version keeps the tone conversational and approachable while eliminating jargon and unnecessary complexity.

Step 1: Get Attention (By Posting on Social Media)

Most founders think they have a product problem. But the truth? They have an attention problem.

The more people who know about your offer, the more money you make.

Here’s the secret: keep your messaging insanely simple.

• Pick one big idea to be known for (mine is "Proven systems to grow a profitable audience with organic content").

• Create one clear, memorable hook around that idea.

• Have one specific call-to-action you want people to take.

If your idea is strong enough, everything else falls into place. Your job isn’t to talk about 1,000 ideas once it’s to talk about one idea 1,000 times.

What should you post about?
Take your big idea and use proven content frameworks like:

• Lessons

• Mistakes

• Systems

• Steps

• Habits

For example, if your big idea is "helping people find meaningful relationships in their 30s," your content could look like this:

• “4 mistakes people make that keep them single.”

• “7 habits to attract the right partner.”

• “9 steps to build a relationship that lasts.”

  See how it’s the same idea repeated in different ways? You’re doing it right when you start getting bored of your own message!

Action Plan:

1. Post once a day on one platform (LinkedIn works great).

2. Spend one hour weekly studying top creators in your niche.

3. Spend one hour weekly analyzing your posts and improving for next week.

4. Spend 10 minutes daily networking with creators who have 10K+ followers.

This will get you to 10,000 followers. But remember: an audience without cash flow is just a hobby. You need to capture attention and keep it to win.

Step 2: Capture Attention (With Irresistible Offers)

Social media only shows your content to a small slice of your audience—usually 5-25%. That’s why you need an email list. Unlike social platforms, your email list is an asset you own, and no one can take it away.

The best way to grow your list? Keep it simple: promote your newsletter.

Where to Share Your Newsletter:

• Add the link to your social posts.

• Include it below YouTube videos.

• Feature it in your profile bio or website.

How to Share Effectively:
(Study my profiles for inspiration—we’ve spent over 100 hours optimizing each one.)

Once you’ve captured attention, focus on educating your audience. Why? Because people don’t buy for two reasons:

1. They don’t understand or want what you’re offering.

2. They don’t trust you yet.

Educational newsletters solve both problems by building trust and showing value. My sales team consistently finds that our best leads come from newsletter readers who’ve followed us for months.

Action Steps:

1. Talk to your followers about their biggest challenges.

2. Write a weekly newsletter that addresses those challenges.

3. Create a simple landing page for your newsletter signup.

4. Mention your offer in every newsletter you send out.

(Want to learn how to write a great newsletter? Just study the one you’re reading right now.)

Once you’ve done this, you’ll be ready to turn that attention into $$$.

Step 3: Convert Attention to Cash (By Offering Value)

I’ve seen creators with 100,000 followers barely making $5K a month, and others with just 5,000 followers pulling in $100K monthly. The difference? The successful ones know how to monetize their audience.

Here’s the truth: monetizing your knowledge is just like creating content. The goal is simple—make something valuable for your audience.

How to Start:

• Focus on solving a problem your audience cares about.

• Package your expertise into products like courses, eBooks, or coaching programs.

• Keep it clear and actionable—people pay for solutions, not fluff.

The key isn’t having a massive following; it’s knowing how to turn attention into trust and trust into sales.

Action Steps:

1. Identify the biggest problem your audience faces.

2. Create a product that solves it in a simple, effective way.

3. Promote it consistently across your platforms.

When you focus on delivering value, you’ll turn your audience into loyal customers and start seeing real income.

The Easy Way to Monetize Your Free Content

How to Monetize Your Knowledge and Make $100K+

When it comes to turning your knowledge into income, think of it in access levels.

What Are Access Levels?
You can make your expertise far more valuable by increasing the level of access you provide. For example, if your free content is about getting a Digital Nomad visa in Bali, your paid offer could be: “We’ll handle the visa process for you.” Same knowledge, but 100X more valuable.

If you need help creating a high-ticket offer, use House of High Ticket:

1. Create an offer that solves a big problem for your audience.

2. Talk about it everywhere—social media, newsletters, etc.

3. Test and refine it until you find one that customers love.

4. Scale it with the right infrastructure once it’s proven to work.

Tools to Monetize Without Breaking the Bank
When starting out, simplicity is key. My advanced tech stack costs over $2,000/month and requires a full-time employee to manage but you don’t need that yet.

For beginners, I recommend Stan, an all-in-one platform that handles everything:

• Email marketing and newsletters

• Payment processing

• Analytics dashboard

• Digital product storefront

• Coaching sales platform

• Landing page builder

At just $29/month, Stan replaces 5-6 tools and is perfect for earning your first $100K in revenue. (House of Founders readers get 14 days free—click here to claim your trial.)

Action Steps to Make Your First $100K:

1. Create your high-ticket offer that solves a big problem.

2. Build a landing page on Stan (it’s easy).

3. Set up payment processing (Stan handles this automatically).

4. Promote your offer on social media and link it in your newsletter.

5. Collect feedback from early buyers and improve your offer.

6. Repeat, optimize, and scale until you hit $100K months!

Once you reach 25,000 subscribers, you can upgrade to more advanced tools if needed but for now, keep it simple and focus on creating value for your audience.

This blueprint has helped countless founders hit $100K months—and it can work for you too!

If you want personalized help scaling to $100K/month, apply to House of Founders Accelerator Inside the program, we’ll pair you with a Founder Coach who will build out your House of Content Blueprint step-by-step using the same strategies we used to scale House of Founders to $250K MRR.

No pressure though you can piece together everything from these free emails if you prefer!

Let’s crush it together,
Aaron

PS: If you missed the Stan trial link, here’s another chance to claim your 14-day free trial and simplify your monetization setup!